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As a real estate investor it can sometimes be tough to find motivated sellers. Strict lending requirements and a soft real estate market are among a slew of hurdles facing investors these days.

With thousands of layoffs being announced and a dismal economic forecast locating motivated sellers is like taking candy from a baby. At the end of the day there isn’t. But how do you find them?

A great way to find motivated sellers is online. Of course, there is no shortage of services offering lists of motivated sellers. What I’m referring to is an internet solution that the investor owns and controls. Essentially, a website that you own that captures leads of motivated sellers.

So how should put a solution like this into practice? It all begins with a quality website. It must show your business as legitmate and able to solve the problems of motivated sellers. It should show that you’ve solved the problems of other motivated sellers recently. You’ll want to use convincing copy writing techniques to convince your visitors to want to contact you. Be sure it has a way for visitors to get their vital property and contact info to you.

Starting with the professional website you can either design it yourself or pay someone else to do it. Optionally, you could customize a template that you purchase. If you modify an existing template or construct something from the ground up will take some programming and design skills. Hiring it out will certainly require capital. Time is money and you need to decide what your time is worth. Are you going to make yourself worth $20 or $22 an hour to make it yourself? Do you have more time than money?

Happy customer testimonials should be littered throughout. Transfer your offline credibility kit that you use with sellers to your website. If you don’t have actual numbers and real quotes get them. Additionally, streaming audio of customer testimonials works great. Satisfied customers are very persuasive.

Construct convincing sales copy to urge the visitors to complete your forms. I think Dean Kennedy is a phenomenal resource to tap when creating your content. He’s a proven professional when it comes to copy writing. Get his book for some great ideas, The Ultimate Sales Letter, and pour through it. Refer to Dan Kennedy’s book, The Ultimate Sales Letter, to write a quality call to action on each page.

The finishing step is to liberally sprinkle lead generators throughout the site. These are forms online that your visitors fill out. The forms should acquire the visitor’s contact info in addition to their property details. Storing the data is vital and it will be necessary to do some minor programming to connect the form fields to the database.

The final hurdle is getting visitors to the website. Ads on Yahoo, Google and MSN can be an effective way to do this. You can do this with pay-per-click (PPC) advertising or use Search Engine Optimization (SEO) to get your site ranked. When you start getting visitors you may discover that you need to modify your content. If you’re not converting like you think you should have someone read over your copy for some critiques. You can increase your conversion rates by utilizing squeeze pages and landing pages.

Once you have an excellent website you can implement PPC and SEO campaigns and you’ll not be lacking for motivated sellers.

This entry was posted on Thursday, December 4th, 2008 at 3:23 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.